Saturday, April 9, 2011

Animoto

Animoto is a web application that produces videos from user-selected photos, video clips and music.

Animoto analyzes the provided photos, video clips and music, using them to the generate a video similar to a trailer. According to the website, the song is analyzed, producing a unique video every time. The site also claims that no two videos are ever the same.

By November 2009, 1 million users had registered at Animoto. Their iPhone application has been installed 300,000 times and two million Facebook users have used the Animoto Facebook application. One year prior, in August 2008.



About 10% of users who register at the site end up paying money, so the company has had cash flow since October 2008.

Investors of Animoto include Amazon.com, Bruce Livingstone, the founder of iStockphoto & Madrona Venture Group.

Some of the founders include former producers at MTV, VH1, Comedy Central & ABC. Animoto utilizes the post-production skills some of the founding team honed while working in television in order to produce online content that is on-par with content found on TV & in film.

Webby Award winner in the "Best Services & Design" category; Webby Award winner - People's Voice Award in the "Best Services & Design" category; SXSW's Interactive Award in the "Best Film/Website" category; BBC's Click "Top Websites of 2008"; PC Magazine's "Top 100 Undiscovered Websites of 2008"; TechCrunch's Crunchies Runner-Up for Best Design Animoto gained considerable press around the Webby Awards, not only due to their win, but because of their speech. The Huffington Post placed the Animoto acceptance speech in their top 12 moments of the Webby Awards Ceremony. 

Animoto's CFO, Nathan Meagher, wore a wig & disrobed to leopard skin tights in front of a surprised audience & Webby Awards host, Seth Meyers of SNL fame. Eventually screaming "Thank you, New York.... WOOOOO," (due to the 5 word maximum speech limit at the Webby Awards), Animoto grew considerable attention for the outlandish speech.

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