Thursday, May 21, 2009

RED Makes $130mm to Save 4 Million Lives from HIV/AIDS in Africa

Just in - $130mm / 4 million lives


Dear Orikinla


Because of you, and thousands of people like you who have purchased and supported (RED), $130 million has been generated to help eliminate AIDS in Africa. All in just 3 years. Thank you.

With (RED), 100% of this money goes straight to work on the ground in Africa via the Global Fund, the organization we work with. No overhead is taken by either (RED) or the Global Fund - in fact (RED) doesn't even touch this money. It's sent directly to the Global Fund from the brands we work with, like Apple, Gap and Dell. So every time you buy (PRODUCT) REDTM, the money goes straight from your pocket to HIV/AIDS programs in Africa.

How (RED) Works


To date (RED) supported projects have helped reach more than 4 million people impacted by HIV or AIDS in Ghana, Lesotho, Swaziland and Rwanda - it's pretty incredible. Together we have also:


Helped put 111,000 HIV-positive people on antiretroviral therapy

Helped provide HIV testing and counseling for more than 3.4 million people

Helped provide more than 70,000 HIV positive pregnant women with preventative antiretroviral therapy to reduce the risk of mother-to-child transmission

Supported grants that finance health facilities, train health practitioners and care for children orphaned by AIDS

So (RED) money is doing some pretty extraordinary things, and everyday it's changing the lives of many people who otherwise wouldn't have access to lifesaving drugs, testing, counseling or even basic care. The everyday purchases you choose to make are making a world of difference. Check out our impact calculator to see exactly how much you are helping when you buy (PRODUCT) RED, whether it's an iPod, a t-shirt or a pair of sunglasses - you might be surprised how much it really means.

Buy (RED). Save Lives. It's that simple. And that powerful. But, we need your help and continued support - please help us spread the word.

Thanks again

Angela @ (RED)


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