13 Feb 2009 21:16 Africa/Lagos
Mercedes-Benz Fashion Week Kicks Off With New Designs for the Runway and the Highway
-- Yigal Azrouel, Mercedes-Benz Presents Designer Fall 2009 Collection
-- The New 2010 GLK350 and Limited SL63 AMG Edition IWC Vehicles On Display
-- Supermodel Julia Stegner Represents Mercedes-Benz As Brand Ambassador
-- Backstage Mercedes-Benz Star Lounge Designed By Eric Villency
-- Mercedes-Benz Newsgroup Provides Complimentary Runway Photos
NEW YORK, Feb. 13 /PRNewswire/ -- Mercedes-Benz returns to Bryant Park as the title sponsor of Mercedes-Benz Fashion Week in New York providing a backdrop for more than sixty runway shows and backstage events from February 13 - 20, 2009. Leading fashion designers who will be showcasing their Fall 2009 Collections include BCBG, Badgley Mischka, Chado Ralph Rucci, Diane Von Furstenberg, 3.1 Phillip Lim, Zac Posen and this season's Mercedes-Benz Presents Designer, Yigal Azrouel.
As the world of fashion and automobiles come together, Mercedes-Benz Fashion Week in New York will play host to over 100,000 guests who are invited to view cutting-edge designs from both the auto and fashion industries.
A favored destination in the Mercedes-Benz Fashion Week tents is the backstage Mercedes-Benz Star Lounge where designer receptions and celebrity sightings happen daily including this season's celebration for Yigal Azrouel, Mercedes-Benz Presents Designer, hosted by Julia Stegner, Global Fashion Brand Ambassador. This season the Mercedes-Benz Star Lounge is designed by Eric Villency, president of Maurice Villency.
"Each season is a new opportunity for us to connect the world of fashion with the unique designs and quality craftsmanship of Mercedes-Benz vehicles," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "From the exclusivity of the SL63 AMG Edition IWC to the edgy style of the all new compact GLK, our customer guests can see our latest car designs at Fashion Week and enjoy the backstage luxury experience we've created in the Mercedes-Benz Star Lounge."
The country's premier fashion venue in New York, Mercedes-Benz Fashion Week, will feature cutting-edge design and fashion from February 13-20, 2009:
Mercedes-Benz Vehicle Display
The lobby in the Bryant Park tents will showcase the newest GLK350 compact sport SUV and the high performance, limited production matte white SL63 AMG Edition IWC.
The 2010 GLK350 offers affordable luxury in a small package. At a starting price of $33,900, the five-passenger GLK features a V-6 engine with 268-horsepower and an edgy design that reflects a modern interpretation of the iconic G-Class. The sporty lines of the new GLK suggest power and agility creating the perfect balance of style, versatility and performance.
The SL63 AMG Edition IWC is a design statement worthy of the best runway shows at Mercedes-Benz Fashion Week. The limited edition roadster's interior is finished with luxurious Tobago Brown Nappa leather with contrast stitching and carbon fiber inserts on both the door panels and center console. The SL63 AMG Edition IWC exterior is an eye-catching Magno Cashmere White paint with matte finish -- the first of its kind on a production Mercedes-Benz vehicle. A limited edition "Grosser Ingenieur" watch from the renowned Swiss watchmaker IWC Schaffhausen will be featured. Only 200 SL63 AMG Edition IWC roadsters will be made and only 63 will be available to US customers.
Mercedes-Benz Presents Designer
On February 13th at 11:00 am in the Promenade runway, New York designer Yigal Azrouel and this season's Mercedes-Benz Presents Designer debuted his Fall 2009 Collection. Since his brand launched in 1998, Azrouel continues to surprise fashion audiences with his fresh, modern designs that always feature luxurious fabrics, expert draping and feminine silhouettes. In 2000, Azrouel redefined his company with the launch of his first full menswear collection that reflects the refined, wearable aesthetic trademarked by the overall brand while simultaneously transforming American sportswear and day dressing for the modern man. "Yigal Azrouel is a great fit for this season's Mercedes-Benz Presents Designer title given his dedication to detail and the connection between his modern design and the sporty lines of the new GLK," added Holladay.
Brand Ambassador, Julia Stegner
Top model Julia Stegner, one of the world's most sought-after runway and print models, has joined Mercedes-Benz as its brand ambassador for international fashion and lifestyle events. The German-born model has graced the covers of Vogue and ELLE, walked the runway for major labels from Chanel to Victoria's Secret and has been featured in advertising campaigns for top designers such as Yves Saint Laurent and Dior. As the Global Fashion Brand Ambassador for Mercedes-Benz, Julia Stegner was featured in a key visual for Mercedes-Benz Fashion Week Berlin and she will join Mercedes-Benz in launching the Fall 2009 Collections in New York.
Mercedes-Benz Star Lounge
Backstage, Mercedes-Benz collaborated with Eric Villency, President and CEO of renowned home furnishing company, Maurice Villency, to create this season's exclusive Mercedes-Benz Star Lounge. Maurice Villency is celebrated for its craftsmanship and design, always creating pieces that are functional and stylish. Villency's design for this season's Mercedes-Benz Star Lounge echoes the larger themes being explored by fashion designers throughout the Fall 2009 Collection from the use of a color palette imbued with bright colors to whimsical motifs that embrace a unifying theme of hopefulness.
Mercedes-Benz Newsgroup
Mercedes-Benz provides the latest press information and complimentary high-resolution photography from all Mercedes-Benz Fashion Week venues to accredited journalists at www.newsgroup.mbusa.com. Images shot by the renowned runway photographer Dan Lecca are available online at the Newsgroup and updated daily, offering photography from the runway, the celebrity-packed front row, and the backstage VIP Mercedes-Benz Star Lounge. Images from each season remain available in the Newsgroup's archive.
ABOUT MERCEDES-BENZ
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007, Mercedes-Benz USA became the title sponsor of IMG's Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Swim in Miami. Mercedes-Benz is also the title sponsor of Mercedes-Benz Fashion Week Berlin. For more than 40 years, MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support. More information on MBUSA and its products can be found at www.mbusa.com and www.maybachusa.com.
Note to Editors: Accredited journalists and editors can access this story, high-resolution photos and other press materials by registering at www.media.mbusa.com. Complimentary high-resolution runway photography, press releases and backstage photography available at the Mercedes-Benz Fashion Week Newsgroup, www.newsgroup.mbusa.com for registered members.
Source: Mercedes-Benz USA
CONTACT: Gregory O'Shea, +1-201-573-2238; or Kim Alves, +1-212-995-2095;
or Toll-free, +888-MBNEWS-1
Web Site: http://www.maybachusa.com/
http://www.mbusa.com/
http://www.media.mbusa.com/
http://www.newsgroup.mbusa.com/
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