ABSOLUT VODKA Launches Mobile Drink Application for iPhone and Google Android

ABSOLUT VODKA Launches Mobile Drink Application for iPhone and Google Android

Stockholm, July 16, 2009 /PRNewswire/ — ABSOLUT VODKA has launched Drinkspiration by ABSOLUT, a sophisticated drink application combining the latest mobile technology with GPS, Twitter and Facebook. Drinkspiration by ABSOLUT is an interactive encyclopedia of recipes that helps you find and share personalized drink recommendations based on spirit, taste, weather, time of day, bar vibe, sound volume, real-time drink trends and much more. Currently available as a free app for iPhone and iPodTouch users, Drinkspiration is the #1 free app in Sweden and has been downloaded 43,000 times in its first 13 days on the iTunes App Store. A version created for Google Android will be unveiled at the Android Market later this summer.

"Have you ever found yourself in a bar without really knowing what to order? With Drinkspiration by ABSOLUT you'll never have this problem again. Drinkspiration is your best friend in the bar, giving you guidance, personalized recommendations and an all-encompassing gateway to the drink universe, right in the palm of your hand" said Fredrick Tallroth, Senior Manager Interactive Marketing at The Absolut Company.

The Drinkspiration application features hundreds of vividly illustrated drink recipes to satisfy every drink preference. The user can browse recipes or get personalized and insightful drink recommendations based on personal taste, location or occasion. Being the ideal application for bar guests wanting to try something new, Drinkspiration is also the perfect inspirational tool for home bartenders and professionals.

Drinkspiration by ABSOLUT also lets users share their location and real-time drink choices through Facebook and Twitter. Combined with GPS capabilities, a status update generated by the application could be "John is having a Bloody Mary in Buenos Aires".

The mobile application also gives seamless integration with absolutdrinks.com. Sign up for an account and the drinks ordered in your mobile app automatically creates top lists in your profile. From absolutdrinks.com you can also download live personal top list badges to embed on your blog or homepage, always updated with your favorite drinks.

Finally, the application gives you a glimpse of the international nightlife scene. In the World Section you see what drinks are ordered in real time across the globe and the application automatically collects and highlights global drink trends and top lists – all made possible by GPS technology.

"We wanted to create the first interactive spirits application of its kind, combining top-of-the line mobile technology with social media interaction and user generated content" said Fredrick Tallroth. "Drinkspiration by ABSOLUT solves any drink dilemma, quickly and in an inspiring way".

Drinkspiration by ABSOLUT is strictly intended only for persons above legal drinking age; by downloading the application, users confirm that they are 21 years of age or older. Users are required to declare that they are of legal drinking age to access the application and may only share Drinkspiration by ABSOLUT content with others who are above legal drinking age.

Download Drinkspiration by ABSOLUT for iPhone from iTunes App Store:
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=320379903&mt=8.

(Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.)

Watch a Drinkspiration by ABSOLUT tutorial at
http://www.youtube.com/watch?v=LNlS6NnUVJw.

Please visit www.absolutdrinks.com for more information. For press images, please visit www.absolut.com/press.

Notes to the Editor:
Main features of the Drinkspiration by ABSOLUT application: drink recommendations based on a variety of contexts, hundreds of drink recipes and images, world trend list with real time updates on what drinks are ordered around the world, personal order history, Facebook and Twitter integration with auto-generated status updates, GPS capability, personal content to download from absolutdrinks.com.
Drinkspiration by ABSOLUT gives personalized drink choices based on a diverse range of categories: flavor, taste, spirit, color, popularity, time of day, location, trends, classics, drink type, bar vibe, sound volume, non-alcoholic, weather and more.
With a set of live digital badges, such as "My Personal Top List", users can embed relevant data into his or her blog or website.
Prior to installing the application, Drinkspiration by ABSOLUT requires the user to enter date of birth (Year/Month/Day). If the birth date indicates that the user is below legal drinking age, the person will be unable to use the application.
Any information entered will be used for technical reasons only. It will not be used by ABSOLUT for marketing purposes or sold to third parties.
For 30 years ABSOLUT VODKA has been at the edge of creativity, and the brand has a genuine enthusiasm for new technologies. Recently wins at the Webby Awards, One Show, Epica, Cresta and Cannes Lion are proof of the brand's passion for creativity, design and all things digital.
For further information, please contact:
Fredrick Tallroth
Senior Manager Interactive Marketing
The Absolut Company
+46 733 46 72 36
x.fredrick.tallroth@absolut.com


The Absolut Company has the worldwide responsibility for the production and marketing of ABSOLUT VODKA and Level Vodka. ABSOLUT VODKA is the world's fourth largest premium spirits brand, and it is sold in 126 markets. Every bottle of ABSOLUT VODKA is produced in Åhus in southern Sweden. The head office is located in Stockholm, Sweden. Since July, 2008, The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.