Wearing a t-shirt to make a living?
Well, one marketing executive has turned wearing a t-shirt with a logo into a well paying advertising business.
The idea is quite simple, yet very effective - wear a t-shirt with a company logo or ad message all day; video, photograph and blog about your daily activates and post them on all the social media sites - You Tube, Flickr and Twitter.
Charge a day rate for the date value in the year - $1 for January 1 and $365 for December 31, the 365 day of the year.
Can such a simple strategy work?
You bet, marketer Jason Sadler has already sold out all days in 2009, see the video clip.
And, even in this down economy, he has been able to already book most of his t-shirt wearing days for next year, with the earliest open booking dates in July of 2010.
He also branched out into his own t-shirt line and his own web site Iwearyourshirt.com.
This story kind of reminds us of sexy fitness model Tana Gabrielle who turn her sexy cleavage into advertising space, a few years ago.
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She became known as the walking "Body Billboard Babe" renting out space on her sexy cleavage for a temporary tattoo advertising banner.
So even in these trying times, some people have managed to turn an fashionable idea into a fashionable, profitable business.
If you cannot see the photos in your E-mail or news reader, just go to Fashionable Ideas to Conquer the Recession.
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