19 Jun 2009 21:06 Africa/Lagos
Video: The Department of Health and Human Services Teams Up With The White House and the Ad Council To Launch New Fatherhood Public Service Campaign
PSA Features President Barack Obama Encouraging Fathers to 'Take time to be a dad today' www.fatherhood.gov.
NEW YORK, June 19 /PRNewswire/ -- Just in time for Father's Day weekend, the Secretary of Health and Human Services Kathleen Sebelius announced a new public service campaign today promoting fatherhood that features a PSA by President Obama. The campaign, sponsored by the Department's Administration for Children and Families and the Advertising Council, can be found at www.fatherhood.gov. The public service announcements and supporting campaign materials are designed to remind fathers of the critical role they play in their children's lives.
To view the Multimedia News Release, go to: http://prnewswire.com/mnr/adcouncil/38852/
In the opening PSA of the campaign, President Obama calls fatherhood "the most important job in a man's life." "Things can get busy, and sometimes we all fall short," he says, "but even the smallest moments can have the biggest impact on a child's life. Take time to be a dad today."
"Sometimes the simplest, smallest things can make a huge difference in a child's life," said Secretary Sebelius. "As the country gets ready to celebrate Father's Day, the President and the Administration are committed to encouraging and supporting efforts by parents and mentors to reach and connect with kids. The Department has a multitude of resources available at fatherhood.gov and we will be working closely with the White House to support their Fatherhood events and outreach in the coming days and weeks."
The announcements, scheduled to begin airing across the country on Father's Day weekend, are part of a media campaign to promote and encourage responsible fatherhood sponsored by the U.S. Department of Health and Human Services' Administration for Children and Families.
They are the work of the National Responsible Fatherhood Clearinghouse, the Ad Council and the Campbell-Ewald agency of Detroit. To date, three television and six radio PSAs have been produced, in addition to multiple print, web and viral ads.
The PSAs encourage fathers to visit www.fatherhood.gov or call 1-877-4DAD411 for parenting tips and additional resources for fathers. To view the ads, visit www.fatherhood.gov or www.adcouncil.org.
"President Obama's involvement in the campaign is a continuation of the commitment he has shown to strengthening fatherhood. As our nation's 'First Dad,' President Obama's words are sure to be an inspiration this Father's Day and beyond," said Roland C. Warren, Media Campaign Director for the NRFC.
"We are delighted to join President Obama and Secretary Sebelius for this poignant campaign as we recognize all fathers nationwide this Sunday," said Peggy Conlon, President & CEO of the Ad Council. "I believe these PSAs will encourage more fathers this weekend and throughout the year to take an active role in their children's lives."
According to the National Responsible Fatherhood Clearinghouse (NRFC), an estimated 25 million children live without their biological fathers and are on average at least two to three times more likely to be poor, to use drugs, to experience educational, health and emotional and behavioral problems, to be victims of child abuse and to engage in criminal behavior than their peers who live with their married, biological (or adoptive) parents. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior and avoid high-risk behaviors.
"We consider it an honor to work on behalf of the NRFC," said Bill Ludwig, Vice Chairman, Chief Creative Officer of Campbell-Ewald. "We are very proud that our work informs so many American families about the impact of a father's presence in a child's life and has inspired fathers to simply spend time with their kids. Having the support of President Obama magnifies the attention and the inspiration of this critical message."
Since its launch in 2008, the NRFC's Father Involvement campaign has received more than $38 million in donated media across television, radio, out-of-home, Internet and print.
HHS
Through the Department of Health and Human Services, the federal government supports responsible fatherhood in diverse ways. Because engaged fathers strengthen families and contribute to healthy outcomes for children, many of our programs integrate support for fathers. These include Head Start, child support programs, and Temporary Assistance for Needy Families. HHS also supports programs that focus on responsible fatherhood, such as the Promoting Responsible Fatherhood discretionary grant program administered by the Office of Family Assistance.
National Responsible Fatherhood Clearinghouse
The National Responsible Fatherhood Clearinghouse (NRFC) is funded by Administration for Children and Families' Office of Family Assistance's (OFA) efforts to assist States and communities to promote and support Responsible Fatherhood. Primarily a tool for professionals operating Responsible Fatherhood programs, the NRFC provides access to print and electronic publications, timely information on fatherhood issues, and targeted resources that support OFA-funded Responsible Fatherhood grantees. The NRFC Web site also provides essential information for other audiences interested in fatherhood issues. www.fatherhood.gov
Campbell-Ewald
Campbell-Ewald is the nation's eighth largest advertising and digital communications agency, with more than 1,300 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG) , Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carhartt, Chevrolet, Farmers Insurance, Kaiser Permanente, Olympic Paints and Stains, OnStar, the United States Navy and the United States Postal Service. For more information on Campbell-Ewald, visit www.campbell-ewald.com.
The Advertising Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action, and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org.
Video: http://prnewswire.com/mnr/adcouncil/38852
Source: The Ad Council
CONTACT: Beth Shanley of The Ad Council, +1-212-984-1923,
bshanley@adcouncil.org; or Vincent DiCaro, National Responsible Fatherhood
Clearinghouse, +1-240-912-1270, vdicaro@fatherhood.org; or Mark Benner of
Campbell-Ewald, +1-586-558-6281, mbenner@campbell-ewald.com
Web Site: The Ad Council
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