L'Oreal Paris Celebrates 100 Years of Legendary Beauty

Slumdog Millionaire actress Freida Pinto, 21, has signed on as a spokesperson for L'Oréal Paris.The Indian-born star joins international personalities including Bollywood beauty Aishwarya Rai, actress Penelope Cruz and singer Beyoncé Knowles as a global representative for the brand.

Golden Globe Award winner Evangeline Lilly, 29, and film actress Elizabeth Banks, 35, have also been revealed as spokesmodels in the brand's upcoming campaigns.

3 Jun 2009 13:13 Africa/Lagos


L'Oreal Paris Celebrates 100 Years of Legendary Beauty

This month, L'Oreal Paris is honored to celebrate a major milestone of 100 years of legendary beauty. With products sold in over 150 countries around the world, L'Oreal Paris is a beauty leader grounded in science and driven by the passion to succeed. This centennial celebration recognizes the vision of its founder, French chemist Eugene Schueller, who developed the first permanent haircolor using an oxidation process, and the amazing growth one company has had over the past century.


One hundred years of legendary beauty are celebrated on these dates in history:


-- 1954: L'Oreal Paris was first brought to the U.S.
-- 1966: The first mass-market haircolor line comes to women everywhere!
We call it Preference.
-- 1973: Premiere of the "Because I'm Worth It" campaign.
-- 1983: Creme Riche Lipcolour, now today's popular Colour Riche
Lipcolour, was introduced to the small lineup of eye, lip and nail
colors, exploding the demand for a complete color cosmetics line.
-- 1984: L'Oreal offers the first hair styling mousse available in the
U.S.
-- 1985: L'Oreal made a major commitment by creating Studio Line styling
products and in the process played a significant role in creating the
U.S. styling products category as it exists today.

-- 1989: Plenitude, L'Oreal's skincare line, made its debut following a
major success in Europe. Its launch revolutionized skincare by
introducing prestige quality and technology to the mass market.



To showcase the rich history and amazing achievements of one company and one brand, L'Oreal Paris is celebrating this centennial by offering specials on some of the star products. These memorable, iconic products include Colour Riche Lipcolour, Voluminous Mascara, True Match Makeup, Excellence Haircolor, EverPure haircare and Revitalift skincare.


From the vast portfolio of legendary beauty, these products will be available for one week only in June or July at chain drug, food and mass market retailers nationwide at strategic, hot price points:


Voluminous Volume Building True Match Super-Blendable
Mascara $4.99 makeup collection $5.99
Colour Riche Lipcolour $4.99 EverPure haircare collection $5.99
Excellence Haircolor $5.99 Revitalift skincare collection $9.99


L'Oreal Paris is highly focused on the needs of its consumers - a growing proportion of women worldwide who expect high quality, product performance and a premium image. As a result, L'Oreal Paris is constantly pushing quality to higher levels with improved formulas, products that deliver specific benefits, luxurious packaging, more original innovations and a better visual expression of the brand.


About L'Oreal Paris:


The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories - haircolor, haircare, skincare and cosmetics.


For more information on L'Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com for access to unique content and dynamic interactive features, including the exclusive "Can I Help You" diagnostic tool.


Source: L'Oreal Paris

CONTACT: Alisa Greco, +1-212-984-4908, agreco@us.loreal.com or Dana
Supnick, +1-212-343-8917, dsupnick@brandbuildingnyc.com


Web Site: http://www.lorealparis.com/