Wednesday, October 14, 2009

McDonald's Monopoly Games

The McDonald's Monopoly game is a sweepstakes advertising promotion of McDonald's and Hasbro that has been offered in the United States, Canada, Germany, United Kingdom, France, Portugal, the Netherlands and Australia. In recent years, Best Buy has been involved in the U.S. version and recently in the Canadian one as well. It has also gone by various other names including "Monopoly Best Chance Game" (2003-05, the first years of Best Buy's involvement) and "Monopoly/Millionaire Game", a version based on the Who Wants to Be a Millionaire TV show.

The game mimics the game of Monopoly. Originally, customers received a set of two tokens with every purchase, but now tokens only come with certain menu items. Tokens correspond to a property space on the Monopoly board (with the exception of the Golden Avenue/Arches Avenue properties, which were added in the 2008 edition of the game.). When combined into color-matched properties, the tokens may be redeemed for money. Historically, the grand prize ($1 million) has been the combination of the two most costly properties, Park Place and Boardwalk, but in a 2006 game the grand prize (in this case $5 million, with the traditional $1 million prize for Boardwalk/Park Place) was awarded for collecting the four railroads. There are also "instant win" tokens the recipient can redeem for McDonald's food (typically small menu items such as a free small McFlurry or medium fries), money, or other prizes, including an Xbox 360.

Additionally, in the 2007 edition, certain foods always come with one coupon which can be used at either Best Buy, Toys R Us or Foot Locker (this includes the online stores) Although it is certain to get one coupon, the value of the coupon is random, with Toys R Us coupons ranging from $1 to $5, and they allow up to $5 in coupons to be used in a single transaction, allowing up to five coupons to be used at each store visit, depending on their values. In 2008, these coupons can be redeemed for up to 25% off of all Foot Locker items with the in store coupons. In 2009, the promotion will not feature any coupons.

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