Thursday, April 28, 2011
Wednesday, June 3, 2009
L'Oreal Paris Celebrates 100 Years of Legendary Beauty
Slumdog Millionaire actress Freida Pinto, 21, has signed on as a spokesperson for L'Oréal Paris.The Indian-born star joins international personalities including Bollywood beauty Aishwarya Rai, actress Penelope Cruz and singer Beyoncé Knowles as a global representative for the brand.
Golden Globe Award winner Evangeline Lilly, 29, and film actress Elizabeth Banks, 35, have also been revealed as spokesmodels in the brand's upcoming campaigns.
3 Jun 2009 13:13 Africa/Lagos
L'Oreal Paris Celebrates 100 Years of Legendary Beauty
This month, L'Oreal Paris is honored to celebrate a major milestone of 100 years of legendary beauty. With products sold in over 150 countries around the world, L'Oreal Paris is a beauty leader grounded in science and driven by the passion to succeed. This centennial celebration recognizes the vision of its founder, French chemist Eugene Schueller, who developed the first permanent haircolor using an oxidation process, and the amazing growth one company has had over the past century.
One hundred years of legendary beauty are celebrated on these dates in history:
-- 1954: L'Oreal Paris was first brought to the U.S.
-- 1966: The first mass-market haircolor line comes to women everywhere!
We call it Preference.
-- 1973: Premiere of the "Because I'm Worth It" campaign.
-- 1983: Creme Riche Lipcolour, now today's popular Colour Riche
Lipcolour, was introduced to the small lineup of eye, lip and nail
colors, exploding the demand for a complete color cosmetics line.
-- 1984: L'Oreal offers the first hair styling mousse available in the
U.S.
-- 1985: L'Oreal made a major commitment by creating Studio Line styling
products and in the process played a significant role in creating the
U.S. styling products category as it exists today.
-- 1989: Plenitude, L'Oreal's skincare line, made its debut following a
major success in Europe. Its launch revolutionized skincare by
introducing prestige quality and technology to the mass market.
To showcase the rich history and amazing achievements of one company and one brand, L'Oreal Paris is celebrating this centennial by offering specials on some of the star products. These memorable, iconic products include Colour Riche Lipcolour, Voluminous Mascara, True Match Makeup, Excellence Haircolor, EverPure haircare and Revitalift skincare.
From the vast portfolio of legendary beauty, these products will be available for one week only in June or July at chain drug, food and mass market retailers nationwide at strategic, hot price points:
Voluminous Volume Building True Match Super-Blendable
Mascara $4.99 makeup collection $5.99
Colour Riche Lipcolour $4.99 EverPure haircare collection $5.99
Excellence Haircolor $5.99 Revitalift skincare collection $9.99
L'Oreal Paris is highly focused on the needs of its consumers - a growing proportion of women worldwide who expect high quality, product performance and a premium image. As a result, L'Oreal Paris is constantly pushing quality to higher levels with improved formulas, products that deliver specific benefits, luxurious packaging, more original innovations and a better visual expression of the brand.
About L'Oreal Paris:
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories - haircolor, haircare, skincare and cosmetics.
For more information on L'Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com for access to unique content and dynamic interactive features, including the exclusive "Can I Help You" diagnostic tool.
Source: L'Oreal Paris
CONTACT: Alisa Greco, +1-212-984-4908, agreco@us.loreal.com or Dana
Supnick, +1-212-343-8917, dsupnick@brandbuildingnyc.com
Web Site: http://www.lorealparis.com/
Friday, October 6, 2006
Sneaking a Mid Night Yummy in Sexy Booty Shorts
Who is that sneaking a mid night snack in sexy booty shorts and halter top?
Actually, this picture is from an upcoming shot for Esquire's Sexiest Woman Alive Award which will be featured in the upcoming mid-October issue of the fashion magazine.
In case you didn't recognize who the blond hair and great booty shorts belong to - well it super hot Scarlett Johansson.
Just ardor those high heel stiletto shoes.
High Heel Stiletto Boots -
Evangeline Lilly
Speaking of shoes and boots, those ultra sexy black knee high stiletto boots on Evangeline Lilly are great.
Great look, sexy dress.
Evangeline Lilly has a nice photo spread in the current issue of Parade magazine and this is one of our favorites from the spread.
Fashions show up both on and off the runways in Paris and the Jean-Paul Gaultier ready-to-wear collections drew a lot of fashionable celebrities.
Dita Von Teese
Among the fashionable celebrities attending Gaultier show was Burlesque dancer Dita Von Teese.
Dita commented to the press on Gaultier show: "I like the eccentricity and the opulence. Everything he does is so unique. He's continuously reinventing himself. He's had the most iconic looks in the past 30 years, not quite like anyone else."
Gaultier, who is celebrating his 30th anniversary in fashion treated the industry's glitterati with a pre-show retrospective of some of the iconic clothes that made his fame -- Madonna's famous bustier cone, the denim sheath dress fringed with ostrich feathers, or the floor-length sailor gown.
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