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Moët &; Chandon Unveiled Scarlett Johansson As The First Face Of Champagne At Fabulous "Tribute To Cinema" Event

MOËT &; CHANDON UNVEILED SCARLETT JOHANSSON AS THE FIRST FACE OF CHAMPAGNE AT FABULOUS "TRIBUTE TO CINEMA" EVENT

Moët, the Champagne of Cinema, Revealed its Iconic Muse before a Dazzling Array of International Who's Who, including Thandie Newton, Joseph Fiennes and Melanie Laurent
25 March, 2009, London, U.K. /PRNewswire/ — Moët & Chandon, the champagne of cinema, last night introduced its highly-anticipated celebrity spokesperson at the brand's "Tribute to Cinema" gala at the Big Sky studio in London: the effervescent Scarlett Johansson. Always the legendary pioneer, Moët is the very first champagne House to introduce a Hollywood celebrity ambassador as the face of the world's most loved champagne.

Celebrating among the delighted and glamorous guest list was array of British and international movie stars and socialites, including Thandie Newton, Joseph Fiennes and Melanie Laurent.

Moët's "Tribute to Cinema" theme infused every detail of the evening, which was held at London's Big Sky film studio. British and international celebrities arrived in "red carpet" attire and were elegantly greeted by House President Frédéric Cumenal. Following the Moët red carpet tradition from the international film festivals the House supports, celebrities were then invited to autograph a Moët & Chandon Nebuchadnezzar, which will be auctioned off in direct support of Scarlett's charity of choice, international aid agency Oxfam and its climate change work.

Upon entering the studio, guests were instantly plunged into an enchanting sensorial cinema experience, an audio and video projection of the most celebratory moments from iconic films. The pièce de résistance was the fabulous gilded Moët cork in the center of the studio, symbolizing Moët's ability to transform the ordinary into the extraordinary. Around 10:30pm, to the delight and surprise of all present, Scarlett Johansson was revealed as the Hollywood face of Moët & Chandon. Frédéric Cumenal escorted her into the event from the red carpet, where the guests warmly received her.

Moët and the movies are intrinsically similar, as both share magic with the world and make people dream. Like the movies, Moët is also a powerful and enchanting symbol of celebration, in good times and in these financially difficult times.

"Moët and the movies both tell compelling stories and share authentic emotions with the world," explained Scarlett Johansson, the Hollywood face of Moët & Chandon. "I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne!"

"Scarlett Johansson was the obvious choice as our ambassador because she, like Moët, has a magical story to tell and makes people dream", said Frédéric Cumenal, President of Moët & Chandon. "She is a true icon of celebration — refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off".

In yet another fabulous surprise following the champagne toast, the gilded cork opened, revealing iconic London trendsetter-cum-DJ Jefferson Hack and Paris-born Jerry Bouthier behind turntables, transforming the studio into a glamorous dance floor, where guests celebrated for the rest of the evening.

Moët will launch an international advertising campaign starring Scarlett Johansson from April 2009, which was shot by renowned photographers Mert Alas and Marcus Piggott. The campaign will include print, outdoor and online advertising, featuring Moët and Scarlett as icons of celebration and reinforcing the brand as the champagne of cinema.

ABOUT MOËT & CHANDON
Recognized for its quality and prestige, Moët & Chandon is the champagne of cinema and the reference for fabulous celebration around the world. Founded in 1743, the House continues its legacy of celebration and its mission to share magic with the world through its strong commitment to cinema. Moët has been the official champagne of the Golden Globes for almost two decades, and the exclusive champagne of the 2009 Oscars®. Moët is also a longtime sponsor of the Deauville American Film Festival in France and the San Sebastian Film Festival in Spain. Generations of legendary actors, actresses, producers and directors have celebrated their achievements with Moët & Chandon.

Media Contacts:
Moët & Chandon:
Margaret Johnston Clarke
mjohnstonclarke@moet.fr
+33 (0) 1 58 97 68 15/(0) 6 08 43 58 80
Agence ELAN:
Jeannette Whiting
jeannette.whiting@agence-elan.com
+33 (0) 1 41 11 22 08/(0) 6 35 57 69 85

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Oscars Red Carpet Mermaids

Credit: Russ Einhorn / Splash News
Miley Cyrus wore a white with silver trimmed, tiered gown designed by Zuhair Murad.

The Mermaid look was a definite theme in the dresses worn on the 81 Academy Awards Red Carpet.

Vanessa Hudgens, Melissa George and Beyonce Knowles all wore very form fitting gowns with material gathered at the knee forming a flowing pedestal base or a Mae West look.

While actress Miley Cyrus wore a white with silver trimmed, tiered gown.

The gown is cinched at the wait with an over sized belt and the bodice is in a v shape.

Credit: Russ Einhorn / Splash News
Vanessa Hudgens wore a tight fitting black gown with flared skirt at the knee mermaid style that was designed by Marchesa.

Credit: Russ Einhorn / Splash News
Beyonce Knowles wore a tight fitting black dress with gold patterns with fishtail skirt.

The white bejeweled fish scale tiered princess gown was inspired by "The Little Mermaid", according to Cyrus and was designed by Zuhair Murad.

Remember last year, Best Actress Marion Cotillard wore a mermaid inspired designer gown created by Jean Paul Gaultier.

Vanessa Hudgens, star of the High School Musical wore a tight fitting black gown with flared skirt at the knee mermaid style that was designed by Marchesa.

Actress Melissa George arrived at the 81 Annual Academy Awards red carpet wearing a pure white dress also gathered at the knee designed by Dolce & Gabbana.

While singer Beyonce Knowles wore a tight fitting black dress with gold patterns designed by her mother, Tina Knowles, for The House of Dereon label.

If you cannot see the video or photos in your E-mail or news reader, just go to Oscars Red Carpet Mermaids.

Kate Bosworth Fashionable 21 Win

Kate Bosworth in sequined ruffled Chanel Haute Couture dress with arm warmers

If fashions were blackjack, Kate Bosworth would be an easy winner.

The young star and fashion icon has electrified red carpets from glittery Las Vegas to New York in some very fashionable and hot outfits.

For the premiere of her new movie 21 in Las Vegas, which opens national wide on Friday March 28, 2008, Kate wore a beautiful, sparkling sequined ruffled Chanel Haute Couture dress with arm warmers and jewels by Van Cleff and Arpel.

In her interview on the Late Nite Show with David Letterman she wore a striking black sequined dress with patterned leggings.

When it comes to fashion, it is easy to see that Kate Bosworth is a clear winner hands down.

Kate Bosworth, who played Lois Lane in the movie Superman Returns, plays the character Jill Taylor in the movie 21.

The film, 21, is based on the true story by Ben Mezrich - "Bringing Down the House: The Inside Story of Six M.I.T. Students Who Took Vegas for Millions" and stars Kate Bosworth, Kevin Spacey and Lawrence Fishburne.

Kate Bosworth in a Winning Look

Its focuses on Jim Sturgess, who plays Ben Campbell a MIT math whiz kid who slaves away at a men's store earning $8 an hour and counting on a scholarship to pay for Harvard Med school tuition.

Ben Campbell is recruited by Micky Rose, played by Kevin Spacey, to form a team of gifted students who spend their weekends counting cards in Las Vegas.

Kate Bosworth
Red Carpet Fashion Looks

The film dwells somewhat on explaining the methods Micky's team use to beat the house and the elaborate disguises, signals and codes they used while counting cards in Las Vegas and know-how they acquire to turn the odds at blackjack in their favor.

Of course, just winning at blackjack and beating the house lacks the intrigue needed for a movie.

Kate Bosworth Interview With David Letterman

In this case the intrigue comes in the guise of fellow team member Jill Taylor, played by Kate Bosworth, who distracts Ben Campbell from his careful card counting routine.

According to an item in People, Kat Bosworth can't remember the steamy love scene with Jim Sturgess from the movie 21.

Kate related that "Jim and I became such good friends, we decided to have a couple of drinks, loosen up and go for it."

If you cannot see the video clip or photos in your E-mail or news reader, just go to Kate Bosworth - 21.

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