How Best To Breastfeed Your Baby

London, 7th September /PRNewswire/ — Bounty, the UK's favourite parenting club, today launches a 4 minute 'How to Breastfeed' online video clip to help expectant and new mums take a real life, close up peek at how a baby 'latches on' to the breast when feeding.



Breastfeeding is the healthiest and most natural way to feed a baby, yet research by www.bounty.com has found that mums' intentions to breastfeed before the birth versus the reality when the baby is born are very different: During pregnancy one-in-two mums (49%) said they intended to only breastfeed, but in reality the actual number that solely breastfed dropped by half (to 25%).



Before the birth of their baby, nearly three-quarters (73%) of women admitted to never being close enough in real life to a friend or family member to see how a baby 'latches on' to the breast, yet this is probably the simplest way for mums to learn the technique instead of following diagrams in leaflets, advice in books and mimicking with dolls and teddies in ante-natal classes.

Bounty Parenting Spokesperson, Faye Mingo said; "Whilst there is lots of breastfeeding advice offered to new and expectant mums, some cannot access the information and support they need at exactly the right time. This video clip is not designed to replace health professional support, but simply acts as a useful refresher to help remind new mums of the 'latching on' technique through looking, learning and listening at anytime of day or night.

To find out more visit www.bounty.com

Hot Topics
Brain Training Keeps Older Drivers Safe Behind the Wheel
The Nation Decides on the Best Magazine Covers of the Last Year
The Sickness Crisis: America Would Save Over $700 Billion Annually Through Prevention and Health Promotion
Kbb.com Launches New- and Used-Car Classified Site: The Trusted Marketplace
Frost & Sullivan Identifies Africa as the Next Frontier for Growth in Mobile Handsets
Death of Patrick Swayze


Entertainment Highlights
A Whole New Meaning for 'Street Ball' as New Yorkers of All Ages Dribble Basketball Astounding Seven Miles Through Manhattan Streets Including Times Square, Harlem and Upper West Side
BREAKING NEWS: Quincy Jones Speaks About His Unique Musical Relationships in a RARE LIVE Video Webcast TODAY at 5pm ET / 2pm PT (Tues. Sept 15) at www.BMF09.com
Jessica Simpson Shows Support for Breast Cancer Awareness
HDNet's 'Dan Rather Reports' Uncovers New Information About Iranian Money Laundering - Tonight at 8:00 p.m. ET
Bob Dylan To Premiere New Works at National Gallery of Denmark
THE UPROARIOUS NEW COMEDY FROM THE CREATOR AND STAR OF BORAT, Bruno, 'a No-Holds-Barred Comedy!' - Roger Ebert, Chicago Sun Times
Cable Programming Highlights







The Lost Symbol ~ Dan Brown
$16.17
#1 in Books

Digital Fortress: A Thriller ~ Dan Brown
$9.99
#153 in Books

Deception Point ~ Dan Brown
$11.52
#172 in Books

The Da Vinci Code ~ Dan Brown
$9.99
#266 in Books

Angels & Demons: A Novel (Robert Langdon) ~ Dan Brown
$10.88
#275 in Books

Drood: A Novel ~ Dan Simmons
$17.81
#25412 in Books

Matter ~ Dan Brown
$9.00
#8696 in Books

Communicating Design: Developing Web Site Documentation for Design and Planning ~ Dan Brown
$22.98

New First Response® Fertility Test Helps Women Answer the Question: Am I Able to Get Pregnant?

New First Response® Fertility Test Helps Women Answer the Question: Am I Able to Get Pregnant?

At-home Test Measures Hormone Levels That Indicate Egg Quality and Quantity

PRINCETON, N.J., April 6, 2009 /PRNewswire/ — Women trying to conceive are now able to buy at retail, a new test that can help them quickly and easily identify their potential for becoming pregnant. The First Response® Fertility Test for Women is unique in that it allows women to measure follicle stimulating hormone (FSH) levels to evaluate ovarian reserve – egg quantity and quality. Low ovarian reserve is one of the leading factors of infertility in women. With the test results, women will be better equipped to have productive discussions with their doctors about getting pregnant.

While many women think that getting pregnant will be no trouble, millions of women in America struggle with infertility. According to a new survey for First Response®, 70 percent of women who may want to have children think they can get pregnant whenever they want. But according to RESOLVE: The National Infertility Association, infertility affects 7.3 million Americans.

"Three questions I often get asked by my patients are: am I able to conceive, am I ovulating and am I pregnant? " said Dr. Lisa Masterson, M.D., a Santa Monica-based OB/GYN affiliated with Cedars-Sinai, St. John's and UCLA/Santa Monica hospitals, and a co-host on The Doctors. "The First Response® Fertility Test empowers women to ask the right questions, right from the start, when they're trying to get pregnant so they can take charge of their fertility future."

How the First Response® Fertility Test Works
The First Response® Fertility Test measures FSH levels in a woman's urine on the third day of her menstrual cycle. Results appear on the urine stick within 30 minutes with 95 percent accuracy. If FSH levels are found to be above normal, this may indicate that her ovarian reserve is low and may be interfering with her ability to become pregnant.

A woman should speak to her doctor if:

Her FSH levels are above normal.
Her FSH levels are normal, but she's 35 years or older and has been trying to get pregnant for at least six months, she's younger than 35 and has been trying to get pregnant for at least 12 months, or she's any age and does not have menstrual periods or has irregular periods.
There has been significant growth in consumer demand for over-the-counter reproductive health products. First Response® has become one of the most trusted women's health brands by offering accurate tests that anticipate women's needs, and with the launch of the Fertility Test for Women, First Response® now offers a full range of at-home tests that answer some of life's most important questions.

Surveys Reveals Women Overly Confident About Their Ability to Get Pregnant
First Response® surveyed women of child-bearing age about their knowledge of fertility, their pregnancy potential and views on planning for pregnancy.

Also, members of RESOLVE: The National Infertility Association were surveyed about their knowledge of fertility, their pregnancy potential and views on planning for pregnancy. The studies found:

Three-quarters (75 percent) of women believe it's easy for women in general to get pregnant.
Interestingly, nearly two-thirds (65 percent) of RESOLVE members thought they could get pregnant without any problem when they first started trying. (These women ultimately experienced difficulties.)
Three in four women of child-bearing age did not know what FSH was and how it can affect a woman's ability to get pregnant.
Majority (86 percent) of Resolve members would have taken charge faster and sought the care of a medical professional sooner if they had known more about their fertility potential before they started to try to conceive.
When women plan key aspects of their life, planning for future pregnancy falls to the bottom of the list behind finances, career, education – even planning for vacations.
"Many women don't understand how difficult it can be to become pregnant until they're already experiencing fertility problems," said Barbara Collura, executive director of RESOLVE. "Getting educated about leading causes of infertility, like poor ovarian reserve, arming themselves with the right tools, and starting a conversation with their doctors can help women better plan for a family."

The First Response® Fertility Test for Women is available at major food, drug and mass merchandise outlets. A package with two test sticks has a suggested retail price of $24.99. For more information, visit www.FirstResponse.com.

About the Surveys
The online survey was administered to RESOLVE constituents between November 4-December 15, 2008 through resolve.org, and was completed by over 700 women.

StrategyOne, an applied research consulting firm, conducted a nationwide telephone omnibus study on behalf of First Response® of 260 women 18-44. Interviews were conducted between November 6-November 10, 2008 using the field services of ORC (Opinion Research Corporation).

About Church & Dwight, Co., Inc.
Church & Dwight, Co., Inc., headquartered in Princeton, NJ, distributes First Response® Early Result Pregnancy Test and other First Response® products, including First Response® Rapid Result Pregnancy Test, First Response® Easy Read Ovulation Test, and Answer Pregnancy and Ovulation Tests.

About RESOLVE: The National Infertility Association
Founded in 1974, RESOLVE: The National Infertility Association, headquartered in McLean, VA, is the oldest and largest consumer-based, nonprofit group that provides education, advocacy and compassionate support for those struggling with infertility in the United States. Each year, RESOLVE and its nationwide network of affiliates handle more than 1.5 million contacts from people seeking information and help. For more information, visit the RESOLVE website at www.resolve.org.


Press Contact:
Kerry McCauley
Edelman
212-704-8222
Kerry.McCauley@edelman.com